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For professional experts and aspiring thought leaders - join Trevor Young aka 'The PR Warrior' as he explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy. PRODUCED BY DIGITAL CITIZEN.

Apr 14, 2019

Share your knowledge, increase your impact and influence by writing and publishing your own business book!

Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts.

In this 'from the vault' episode, Trevor Young chats with Jaqui Lane, who is a corporate storyteller, business historian, biographer and experienced book coach.

Jaqui runs the Book Adviser, an 8-step, 12 month program for planning, writing, publishing and selling your business book for non-executive directors, business owners and consultants.

Asking questions

Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions.

Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask before you start putting words on paper.

Trevor and Jaqui also spend a bit of time discussing about the importance of marketing your book, before and after it's released.

Connect with Jaqui: