Preview Mode Links will not work in preview mode

For professional experts and aspiring thought leaders - join Trevor Young aka 'The PR Warrior' as he explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy. PRODUCED BY DIGITAL CITIZEN.

Feb 17, 2016

Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business.

Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016.

The interview takes a philosophical turn when Trevor and Darrel dive into the broader topic of how best to do business in today's digital age, with Darrel articulating a strong argument for providing value and building productive relationships.

He says most people come to him with the question: "How do I create leads with LinkedIn?". He counters with idea people should instead be asking themselves: "How do I provide value to my connections?"