Dec 9, 2014
Content marketing expert and blogger at Global Copywriting, Sarah Mitchell, believes the thought leaders and thought leadership have reached their sell-by date.
Sarah blogged recently: "If you’re selling yourself as a thought leader, you’re already losing audience because we’re all worn out by the phrase. We don’t believe you. So if thought leaders are dead (or should be) what does that leave?"
In this episode Sarah chats with Trevor Young about why she wants to kill off the phrase thought leadership; the words 'influencers' and 'innovators' also come under Sarah's spotlight.